CRM & Growth Marketing Manager

Job Description Role purpose The CRM & Growth Marketing Program Lead owns the strategy, orchestration, and optimization of OnStar’s growth engine across the customer lifecycle—from acquisition and vehicle attach through activation, engagement, renewal, retention, and winback. The role connects customer data, CRM, lifecycle marketing, digital commerce, product, media, analytics, and customer experience to deliver measurable and sustainable growth. It identifies the highest-value opportunities, l…